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Privacy Policy

Last updated November 9, 2026 · Version 2026-11-09

Welcome to Nobl Kids Inc. (“Nobl”, “we”, “our”, “us”). We are committed to protecting your privacy and your child’s. This Privacy Policy explains how we collect, use, disclose and safeguard information when you visit our website and use Nobl Tutor, our math tutor for children in grades 4 to 10 in Canada. Please read it carefully. If you do not agree with it, please do not use our services.

Children use Nobl Tutor under a parent’s account: a parent creates the account and each child’s profile, and children don’t have accounts, emails or passwords of their own. Children under 13 (under 14 in Quebec) can’t consent for themselves, so a parent or guardian does. A parent turns on talking lessons for the family (on the talking-lessons screen after confirming it’s you, or when keeping the free session’s profile at sign-up) before any child can use them, and in the free session the grown-up gives their OK on the screen before the child talks. Talking lessons are never recorded unless a parent also turns on “Save audio recordings” (see Audio recordings).

COMPANY INFORMATION

TABLE OF CONTENTS

  1. Personal Information
  2. Use of Information
  3. Sharing and Disclosure of Information
  4. Third-Party Partners and Integrations
  5. Your Rights
  6. Security
  7. Changes to This Privacy Policy
  8. Contact Information and Responsible Nobl Kids Entities

1. PERSONAL INFORMATION

When you use Nobl Tutor, we collect personal information to provide our services. Without it, we may not be able to provide the services you ask for. This includes:

1.1 Contact, Account, and Profile Details

We don’t collect a child’s email, surname, school, or photos of them (we read a photo of homework for its math and don’t keep it), and nothing they type beyond the math problem they enter, what they tried and, in a typed lesson, what they write to the tutor. The tutor never asks about, and we never keep, health, diagnoses, family details or school names.

1.2 Payment Details

If you subscribe to the monthly plan, your card details go straight to Stripe, a third-party payment service, through its payment form on our payment page, never to us.

1.3 Information You Choose to Provide

1.4 Information Automatically Collected During Use

We don’t collect your location.

1.5 Cookies and Tracking Technologies

We use cookies and similar technologies to keep you signed in, to remember your choices, and, only if you allow it, to understand how our pages are used and to measure our ads. Our cookies are set by our own servers. No other company’s scripts run on our pages, with two exceptions: our screen recorder (PostHog’s software, served from our own site, see below), and Stripe’s script on the payment page, which shows the card form and sets Stripe’s cookies to make the payment work and prevent fraud (see Stripe’s privacy policy).

Until you choose, only the essential cookies are used, and nothing optional runs if your browser sends the Global Privacy Control signal. Advertising never runs on your child’s screens. Your choice applies to this browser and lasts a year; then we ask again. If you open our page in your phone’s own browser using our link, your choice and your visit carry over with a one-time code. You can change your choice here at any time:

Signing in, security and the free session. Always on.

Which of our pages are visited and what brought you to them, and screen recordings of how the site and app are used (no sound; typing and names hidden), sent to PostHog. Never what your child says.

Telling Meta (Facebook and Instagram) when you view our pages, sign up or pay, so we can measure our ads. Nothing about your child.

Screen recordings. If you allow analytics cookies on a device, we record how our website and the app are used on it, so we can see where parents and children get stuck or confused. A screen recording is a replay of the page, not a video from the camera: it shows what was on the screen and where it was tapped and scrolled. It has no sound, and never contains anything typed into a field, your child’s name, the words or drawings of a lesson, the text of the talking-lessons or billing screens, your card details or your IP address. In the app it runs once you have accepted this policy, linked to your account and never to your child by name. The free session is recorded from its start, which comes only after your OK on the note. PostHog, in the United States, stores the recordings for us; only the people who build Nobl watch them, and PostHog keeps each recording for up to 30 days, then deletes it.

1.6 Payment Transaction Data

For each payment: the amount, the date and Stripe’s reference for it. Stripe also receives your name, email address and phone number, and details of your device and browser from its payment form, for fraud prevention.

1.7 Third Party Sources

If you choose to sign up or sign in with Google, Google shares with us the name and email address on your Google account (and its profile picture, if it has one). We don’t receive your contacts or anything else from your Google account.

1.8 The Free Session

Our landing page offers one free session with no account. Nothing starts until a parent or legal guardian, 18 or older, gives their OK on screen: a short note asks you to pick your child’s grade and tick two boxes, one saying you are the parent or guardian and one agreeing to our Terms of Use and this policy for the free session, and only then does the tutor begin. We keep that agreement (when it was given, the version of the note and of our Terms, a one-way hash of the device’s IP address, the grade, whether a name was given but never the name, and whether you chose to do the session with your child or to try it yourself) as our record of your OK. The note also has a box for your child’s first name. It is optional: leave it blank and the tutor calls your child “you”; the tutor never asks for it. If you type it, it goes on the guest profile, the tutor uses it to talk with your child, and OpenAI hears it like the rest of the conversation. We never ask for a surname.

You can also try the session yourself first, in your child’s place: the tutor then works through a problem with you, and what you say or type is handled exactly as your child’s part would be, below. The note does not ask for a name in that case.

The session is processed like a talking lesson (see Artificial Intelligence). We don’t record audio in the free session. Where the free session offers it, your child can also take a photo of a math problem or a homework page instead of typing it (see Photos of homework): we keep only the math read from it, as part of the written conversation, and never the photo. We keep its written conversation and your child’s grade and their first name if you gave it with a temporary guest profile on our servers; if you sign up and keep the profile, the conversation comes with it and your child can carry on with the problem. We remember that a free session was used with a signed cookie on the device and a one-way hash of its IP address. We keep all of this for two reasons: so you can sign up and keep your child’s profile, and so each family gets one free session. If you sign up on the same device while we still keep it, the guest profile becomes your child’s profile. We keep an unclaimed guest profile and its conversation, and the cookie’s record and the IP hash, for 1 year after the session, and then permanently delete them (see 5.1 for how deletion works); if you sign up, the cookie’s record and the IP hash are also kept for 1 year after the session, and then deleted. You can stop the free session at any time, and nothing more is collected.

If analytics cookies are allowed on the device, the free session is recorded as Screen recordings describes. The note itself is recorded like our other pages, but what you type on it is never captured.

2. USE OF INFORMATION

We use personal information as outlined in this Privacy Policy:

2.1 Providing, Improving, and Developing Nobl Tutor

Product analytics are sent from our servers to PostHog, an analytics service in the United States: events such as “a free session started” or “a lesson ended after 12 minutes”, tied to the household, never to a child by name and never containing what your child said or answered. We also count how much AI the tutor uses, to run and pay for the service.

2.2 Artificial Intelligence

Every reply the tutor gives, including the numbers, the steps and the drawings, is written by an AI model, so it can make mistakes. Each problem’s conversation is kept for the time 5.1 says, so your child can go back to it, and we keep short notes on each lesson so the next one can pick up from it (see Learning notes).

The tutor, Nobl, is an AI: a computer program, not a person. The screen where a problem is entered says so, and so does the tutor whenever it is asked.

In a talking lesson, which a parent turns on first, OpenAI receives your child’s speech and words, the math problem they entered and the conversation so far. It processes them in the United States. It also receives the first name on your child's profile (in the free session, the one you typed on the note), so the tutor can use it. With each talking lesson we also send OpenAI a scrambled code for your child's profile (never a name), which its safety systems use to tell accounts apart. Your child's voice goes from your browser straight to OpenAI, so OpenAI also sees the device's IP address. OpenAI doesn't use any of it to train its models. An AI model from OpenAI writes every reply the tutor gives, from the math problem, what your child tried (if they said), their grade, their first name and the conversation. If another company starts hearing your child, we’ll update this page, and talking lessons stop until a parent reads the new details and turns them on again.

Typed lessons. With talking lessons on, your child can choose to type to the tutor instead of talking (the chat). The same permission covers it. In a typed lesson OpenAI receives what your child types instead of their speech, with the same lesson details listed above (the math problem, what they tried, their grade, their first name), and writes the tutor’s replies. Typed lessons are never recorded as audio. OpenAI doesn't use any of it to train its models.

Photos of homework. With talking lessons on, or in the free session, and where the app offers it, your child can take a photo of a problem, a homework page or a textbook page instead of typing it. OpenAI receives the photo, in the United States, with only your child’s grade (never their name), and writes back the math in it as text; we show that text to your child to check, keep it with that problem’s conversation (see 5.1 or, in the free session, The Free Session) and do not store the photo. Please keep names and faces out of the picture: if a person is the main thing in it, the AI reads nothing and asks for another photo; otherwise it writes back only the math, never a name or a description of anyone, and we never ask the AI to identify anyone. OpenAI doesn't use the photo to train its models.

Saying a problem. With talking lessons on, and where the app offers it, your child can say a math problem out loud instead of typing it. The recording goes through our server to OpenAI, in the United States, which writes the words down; we put them in the problem box for your child to check and change, and keep only the problem they send (see 5.1). We do not store the recording, and OpenAI doesn’t use it to train its models.

OpenAI may keep what it receives for up to 30 days, only to detect and look into abuse, and then deletes it. This applies to every talking lesson, to every typed lesson, to photos of homework, to problems said out loud, to the reading behind the learning notes and to a parent's questions about them and to the free session, including what the grown-up says. We have asked OpenAI to keep nothing at all (zero data retention); once that is in place we will update this page.

Audio recordings. Talking lessons are not recorded unless a parent turns on “Save audio recordings”, on the talking-lessons screen (after confirming it’s you) or when turning on talking lessons at sign-up. It is off until a parent turns it on, and lessons work the same either way. While it is on, each new talking lesson of your family’s children is recorded as one audio file: what your child’s microphone picks up (their voice, and anything else it hears nearby; silence while it is muted) and the tutor’s voice. Your browser sends the recording to our own servers during the lesson, and we store it on Google Cloud in the United States (Iowa, us-central1). Recordings are never sent to an AI company or anyone else. Only the people who build Nobl listen to them, to find and fix problems (for example, the tutor not hearing your child well or misunderstanding them) and to make lessons better. We never use recordings to train AI models, never use your child’s voice in advertising, and never share or sell them. We keep each recording for as long as your child’s profile exists (see 5.1), and delete it within 30 days of your child’s profile or your account being deleted. You can turn “Save audio recordings” off at any time on the talking-lessons screen, without confirming it’s you: nothing more is recorded from then on, even in a lesson already under way, and turning talking lessons off turns it off too. To have your child’s recordings deleted sooner, email support@noblkids.com. The free session and typed lessons are never recorded.

Lessons we learn from. While “Save audio recordings” is on, you also let us keep your children’s lessons to improve Nobl after a child’s profile or your account is deleted: the written conversation, what was drawn on the board, the ratings and when and how the lesson went, together with what your family looked like (when you joined, how many children, whether you subscribed). We remove your child’s name and yours and every account or profile number from them, and keep them under a random key of their own, so a family’s lessons stay together without saying whose they are; once your account is deleted, nothing links them to you. We keep each one for 2 years after the lesson. Audio recordings are never kept this way. With the switch off, we don’t keep lessons after a deletion.

The written conversation. Whether or not audio is recorded, we do keep the written conversation of each problem (your child’s words, typed or spoken, the tutor’s replies, what it drew on the board and your child’s helpful or confusing taps) for as long as your child’s profile exists, so they can pick it up where they left off (see 5.1).

Learning notes. After each lesson, OpenAI, the same AI company that writes the tutor’s replies, reads the lesson once more and writes short notes on it for us: the topic, where your child stopped, which ideas they have got and which are still slipping, the mistakes that keep coming back, what helped them understand, what they want to learn next or have coming up (such as a test), how they like to work (such as their pace) and what makes an example interesting to them (such as sport or money). We put the notes together into a short picture of your child as a learner. They never contain your child’s own words, their name or anyone else’s, how they feel, or anything about their health, family, home or school life: only what helps the tutor teach them math. At the start of their next lesson the tutor reads them, so it can pick up where your child left off and explain things in the way that has worked for them. Until a lesson’s notes are written, the tutor uses what it marked in its own replies during that lesson instead: the topic, and the step where your child stopped. It also reads when and for how long your child worked on each lesson, problem and practice set, and how their practice sets and quizzes went (what they got and what is still to work on). We use the notes only for your child’s own lessons and to show them to you, never for advertising or to train AI models, and OpenAI doesn't use them to train its models. You can read your child’s notes under “What Nobl has noticed” in your parent area, and clear them there at any time (after confirming it’s you): the tutor then starts fresh with your child, and new notes come only from their lessons after that. There you can also ask Nobl about your child’s math on Nobl: to write each answer, we send your question, your conversation with Nobl so far, your child’s first name, the notes (and when they were last cleared), and when and how often they used Nobl (never their lessons’ conversations or their practice scores) to OpenAI. We don’t keep your questions or Nobl’s answers once you leave the page, and they are never used for advertising or to train AI models. When an answer is about helping at home, we also ask OpenAI to search the web for free videos, activities and games on that math topic for your child’s grade (only the topic and the grade, never their name, the notes or anything they said), and we show you a few links: to other websites, which we check load and are not on a list of sites a child must never be sent to, and to educators’ social media accounts the search found, which we don’t open. The search is asked to pick only things that suit your child’s age. Those websites and accounts are not ours and have their own privacy policies; accounts change, so have a look before you share one with your child. The free session keeps no notes.

2.3 Ensuring Safety and Security

We use your information to:

2.4 Advertising and Marketing

We don’t sell data, and there is no advertising in the tutor. We send you marketing messages (news, tips and offers about Nobl) only if you ask for them: by email, or by text, each only if you turn it on under Marketing messages in your parent area. Both are off until you do, and creating an account or accepting our Terms of Use doesn’t turn them on. You can turn them off there at any time, or with the unsubscribe link in a marketing email or by replying STOP to a marketing text. The link in any marketing email lets you stop one kind of email or all of them at once, without signing in. We keep a record of your choice (see 1.1). Messages about your account and the services, such as sign-in codes, payments, support and personalized tutoring, are not marketing; our Terms of Use describe them.

We advertise Nobl Tutor on Facebook and Instagram. Only if you allow advertising cookies on your device, our servers tell Meta (the company behind Facebook and Instagram) when a parent views our landing or sign-up page, when a free session reaches its first problem, when a parent finishes setting up an account, and when a parent pays (with the amount). With these we send what Meta needs to recognise the person: your IP address, the kind of browser you use, Meta’s cookie identifiers and the ad’s click code if you came from one of our ads, and, when you set up an account or pay, your email address, phone number and name, each turned into a one-way hash first. Viewing the landing or sign-up page also loads one invisible image from Meta. Meta uses this under its own terms to measure our ads and decide who sees them, including showing our ads again to people who visited our pages.

We never send Meta anything about your child: not their name, grade, voice or answers, or anything said or done in a lesson. Nothing is sent from your child’s screens, while a free session is running, for a parent who is already signed in, or if your browser sends the Global Privacy Control signal. You can change your choice under Cookies and Tracking Technologies, and manage your ad preferences in your Facebook and Instagram settings.

2.5 Analyzing Communications

We may review the messages you send our support to answer them, to investigate fraud or security issues, and to improve the service. Our internal console never shows what your child said or their name. If a parent turns on “Save audio recordings”, the people who build Nobl may listen to those recordings, as Audio recordings describes. We never use these reviews for third-party marketing, and we never sell them.

2.6 Payment Services

Payment information is used to take payments for the monthly plan, prevent fraud, meet our legal and tax obligations, and enforce our payment terms.

3. SHARING AND DISCLOSURE OF INFORMATION

We don’t sell personal information, and we never share a child’s information with another family.

3.1 With Your Consent or Direction

We share your personal information when you have given us your consent or asked us to, for example when you ask us to send your family’s information to you or to someone you name.

3.2 Who We Share With

We share personal information with service providers who help us run Nobl Tutor and our business: hosting and storage, sign-in, the texts and emails we send you, the AI that powers the tutor, payments, product analytics, ad measurement about parents, product development, maintenance and debugging, and customer support. These service providers are bound by contract to protect your information, can access it only to perform these tasks, and may disclose it only where the law requires. They are:

3.3 Why We May Share Your Information

To comply with law, respond to legal requests, prevent harm and protect our rights. We may disclose your information to courts, law enforcement, tax or other governmental authorities if and to the extent we are required or permitted to by law, or where disclosure is reasonably necessary to: comply with our legal obligations; respond to valid legal requests, such as subpoenas or court orders, or claims against us; enforce our Terms of Use; or protect the rights, property or safety of a child, our families, Nobl or the public. Where appropriate and allowed, we notify you about a legal request first, unless the law or a court forbids it, or notice would be futile or would put someone at risk.

To effectuate business transfers. In the event of a merger, acquisition, reorganization, sale of assets, bankruptcy or insolvency, we may transfer some or all of our assets, including your information. You will be notified before your personal information is transferred and becomes subject to a different privacy policy.

3.4 Where Your Data Is Kept

Your family’s data is stored on Google Cloud in the United States (Iowa, us-central1). The AI models that read your child’s words and photos of homework, from OpenAI, process them in the United States. If you live in Canada, this means your information is transferred to, stored and processed in the United States, and may be accessible to authorities there under U.S. law. To ask how our service providers outside Canada handle your information, write to our privacy officer at support@noblkids.com.

4. THIRD-PARTY PARTNERS AND INTEGRATIONS

4.1 Linking with Third-Party Services

You can sign up and sign in with your Google account. When you do, we receive only what is described in 1.7, and use it only to sign you in and run your account.

4.2 Terms of Third-Party Services

Parts of Nobl Tutor rely on third-party services we don’t own or control, such as Google sign-in and Stripe’s payment form. When you use them, you also provide your information to them, and their own privacy policies apply, including the Google Privacy Policy and the Stripe Privacy Policy.

5. YOUR RIGHTS

You have rights over your family’s personal information under Canadian privacy law, as described in this section. We may ask you to confirm it’s you before we act on a request, so we never give one family’s information to someone else. We answer within 30 days.

Turning on talking lessons, audio recordings or marketing messages, or accepting a new version of these policies, asks you to confirm it’s you (password, a code to your phone, or Google) when a child is using the app on that device, or when you have not signed in within the last 10 minutes.

5.1 How Long We Keep It

We keep personal information only as long as we need it for the purposes in this policy, or longer where the law requires it. Each period below is the longest we keep that kind of information. Our team deletes what has reached the end of its period at least once a month, so a deletion can happen up to 30 days after the end of its period.

We keep information beyond these periods only where the law requires or allows it, and only for that reason: tax and accounting records, records of security incidents, proof of consent to marketing messages, and information we need for a legal claim, a dispute or an investigation, or that a court or authority asks us to preserve. When we no longer need information, we delete it or make it anonymous, so it no longer identifies anyone.

6. SECURITY

Although no system can guarantee complete security, we continuously implement and update administrative, technical and physical security measures to protect your information from unauthorized access, loss, destruction or alteration. Data is encrypted in transit (HTTPS) and at rest on Google Cloud. Account data is reachable only by named staff who sign in with two-step verification. Our internal console never shows what your child said or your child’s name, and it records each account it opens and each change it makes. Audio recordings (only made when a parent turns them on) are kept in a private storage area that is never public: only our servers and named staff can open it. If a breach of our safeguards creates a real risk of significant harm, we will tell you and the Office of the Privacy Commissioner of Canada, as the law requires.

7. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Each update is posted here with a new version at the top. If we make significant changes, we’ll ask you to read and accept the new version the next time you open the app. If you do not agree with the updated policy, you can stop using Nobl Tutor and ask us to delete your account.

8. CONTACT INFORMATION AND RESPONSIBLE NOBL KIDS ENTITIES

For any questions or concerns about this Privacy Policy or how Nobl handles your personal information, contact us at support@noblkids.com. Huseyn Akhundov, our privacy officer, is responsible for how we handle personal information. Nobl Kids Inc. is the entity responsible for your personal information.